Noom vs Lose it! What’s Better for Long-Term Weight Loss?

Noom vs Lose it! What’s Better for Long-Term Weight Loss?

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Nowadays, it seems like there is a diet available for everything. The same is true as far as diet apps are concerned. Two of the diet apps that stand head and shoulders above the rest are Noom and Lose it!

Each offers a lot of features that can make losing weight no longer a dream, but a reality. Each takes their own approach to take the guesswork out of losing weight by providing easy to follow plans to help you achieve your desired weight loss goals. The hardest part really comes down to choosing the best fit for yourself and your goals.

By the end of this article, you should have a good idea as to which weight loss app is the best fit for yourself.

Pricing Comparison: Is Noom or Lose it! Cheaper?

Noom Pricing Options

the noom diet app

Noom offers a free 2-week trial. The total cost of Noom after the trial starts at $59 per month. You are able to pay for an entire year’s worth at $199.

What you get with Noom’s subscription:

  • 1 on 1 coaching

You gain access to 1-on-1 coaching that is completely worth it if you are someone who has failed to achieve your weight loss goals for years and years like many others. Having a coach will give you the motivation you need to achieve your goals and you will be able to contact them to ask specific personal questions to help guide you towards success.

  • Daily Tracking

Noom offers the most comprehensive daily tracking features that will keep you invested in losing weight.

  • Education

You are going to be able to get educational articles and information in an easily digestible format that can help you understand why you are eating the way you are and what good comes from it.

  • Tailored Plan

Noom gets a lot of data from you. This allows the app to create a specifically tailored weight loss plan that is optimized for your body and activity levels. This will provide you with a comprehensive analysis of how to best go about achieving your desired weight loss goals.

The best part? Right now you can try Noom for free to see if it’s right for you. More details below:

Lose it! Pricing Options

the lose it diet app

Lose it! offers a free basic version of its app (ad-supported) that provides you with a plain calorie counter. If you want to gain access to some of the features that make Lose it! such a compelling app for dieters, you will need to pay for it.

The cost of Lose it! Premium is $39.99 for a full year of premium features.

What you get with premium:

  • Insights and Patterns

This feature allows you to get a personal analysis of your eating and fitness habits. This may highlight specific days or times in which you tend to overeat. By knowing more about your strengths and weaknesses, you should be able to prepare accordingly and address them.

  • Future Logging

You will be able to plan out meals for the future for better preparation.

  • Nutritional guides

You will gain access to premium content on things like how to lose weight, nutrition plans you should implement, and the best ways to succeed.

  • Notes

You can create useful notes in the app to help you remember things to help you succeed.

  • Custom Goals

You will be able to add specific custom goals you want to create including dropping body fat percentages and more.

Features Comparison: Is Noom or Lose it! More Complete?

Noom Features (more details with our review of the Noom diet app)

  • Unique profile analysis

You will get a tailored weight loss plan that is based on your body type, weight loss goals, age, activity levels, and more.

  • Access to weight loss coaches

Within the Noom app, you get access to Noom coaches throughout the process. You will be able to ask questions and get quick answers.

  • Track your results

Within the app, you will have the ability to input what you are eating, your weight, and even find various foods and recipes you can incorporate into your diet.

See all Noom features at their website.

Lose it! Features

  • Track your results

You will be able to set goals, track your food intake, track your water intake, and track your macros.

  • Progress Reports

You will get reports on your behaviors and progress delivered to your email.

  • Easy Food Logging

The app features both a scanner feature and a smart camera that will enable you to track the nutritional label and contents of what you are eating effortlessly.

Features Winner: Noom (Noom offers a much more comprehensive set of features for users)

Coaching (Noom) vs Calorie Counting (Lose it!)

How Noom’s Coaching Works

a noom coach

Here is where the apps really begin to differ. Noom completely reinvented a new approach to weight loss based on scientific data. After all, studies have shown time and time again, traditional dieting doesn’t work. UCLA researchers found that while diets may help you initially lose 5 to 10 percent of your weight, the weight ends up coming back [1].

A comprehensive analysis of as many as 31 long-term studies showed that dieting is actually a consistent predictor of future weight gain [1].

Noom took all of this research and created a solution that flips conventional dieting upside down. Rather than implement the same approach to dieting through calorie counting and restrictive dieting, they have created an educational app that helps to change the way you think about eating.

It leverages an approach that helps you build better habits, changes your mindset to dieting, and places an emphasis on implementing sustainable changes and habits through coaching and reinforcement to help you achieve your long term nutritional and weight loss goals.

Learn more about Noom’s features at their website.

How Lose It!’s Calorie Counting Works

Lose It takes a much more conventional approach to dieting. Instead of reworking dieting, it simply provides you with features that you may need in order to help you implement and follow a conventional diet easier.

By taking the resistance out of calorie counting and goal tracking, it encourages you to continue on with your weight loss journey by following a calorie-restriction diet through calorie counting.

There is nothing wrong with this approach. After all, moderate calorie restriction has been shown to reduce multiple cardio-metabolic risk factors even in healthy adults [2].

Approach Winner: Noom (they completely reworked traditional dieting and made it much more effective)

Summary: Is Noom or Lose it! Better?

As you can probably tell, each of these apps takes a unique approach to help users achieve their weight loss goals and lifestyle changes. However, there is one clear-cut difference. While LoseIt! attempts to give users an accessible way to follow a traditional calorie-restriction based diet by taking the tedious nature of calorie counting out of the equation, Noom completely reworks the idea of traditional dieting.

Noom utilizes scientific research to create a new incentive-based approach to help users form better eating and lifestyle habits to achieve their goals. Because of this, Noom is the clear winner when it comes to paving the way for sustainable weight loss. If traditional dieting hasn’t worked for you like many others, there is no reason to go at it in the same way with Loseit! For those who want to try something new and better, Noom’s approach is the best solution despite being more costly.

That being said, each is only going to be as good as you are willing to take it. You need to put your best foot forward and get committed to losing weight if you want to achieve results with either app/approach.

You should use Noom if…

  • You have tried traditional dieting and failed like many others.
  • You want a coach guiding you towards success.
  • You want to build better and healthier dieting and lifestyle habits that can help you sustain the weight you do lose.

You should use Lose it! if…

  • You’ve had success with restriction based diets in the past.
  • You don’t want to spend the extra money that Noom costs.